GroomingArticle•24 Oct 2026

Does Chewing Gum Change Your Face Shape?

Does chewing gum change your face shape? See what a six-month trial found about bite force, masseter thickness, jaw shape and the risks of hard gum.

Oscar NascimentoPublished

Does chewing gum change your face shape? Current evidence says it doesn't create a sharper or predictably different jawline. In a six-month randomized trial, daily gum chewing increased bite force but did not thicken the masseter muscles or alter measured jaw dimensions. That makes gum a poor cosmetic training plan. It may make your jaw feel worked, yet that feeling isn't evidence of a structural change.

What the six-month trial found

Jung and colleagues ran the most direct test in 2024 in the Journal of Oral Rehabilitation. They randomly assigned 58 healthy adults, with a mean age of 27, to training or control groups. The training group chewed sugar-free xylitol gum for 20 minutes, three times daily. The control group did no chewing training.

The team measured masseter thickness with ultrasound at baseline, one, three and six months. They also used CT scans to measure four parts of the mandible, or lower jaw. These were width, body length, ramus height and jaw angle.

Bite force rose by about 26% at three months in the training group. The chewing contact area also increased. Yet resting and clenched masseter thickness did not change. None of the four jaw measurements changed after six months.

That result matters because the study tested function, muscle size and bone shape separately. A stronger bite was real. A larger masseter or wider jaw was not detected.

It doesn't prove gum can never affect anyone's appearance. The sample was small, healthy and mostly young. The researchers did not test every gum hardness or vertical facial change. They also did not rate perceived jawline sharpness in photos. Still, six months is a serious test of the claim.

Why a stronger bite is not a sharper jawline

Bite force and facial outline are different outcomes. The masseter sits near the rear angle of your lower jaw. It contracts when you chew or clench, so it may feel firm after work. That doesn't mean it has grown.

A jawline in a photo blends several things: lower-jaw shape, chin projection, muscle, fat, skin and camera position. Gum only loads part of that system. Neither the trial nor the proposed mechanism supports targeted fat loss or a change in chin projection.

This is why face shape and facial proportions should not be treated as the same score. Our guide to shape versus facial proportions separates the outer outline from measurements inside it. Face-shape labels are broad descriptions, not biological diagnoses. Our guide to what face-shape labels mean explains that limit.

Harder gum does not solve the evidence gap

Extra resistance sounds persuasive: harder chewing should train the muscle more. But stronger function is not the same endpoint as a better-looking jawline. The 2024 trial found the first without the second.

Farella and colleagues tested one 40-minute session in 15 women in the European Journal of Oral Sciences in 2001. Hard gum increased reported pain and fatigue during chewing. Soft gum and chewing without gum did not. Symptoms returned close to baseline within ten minutes. This was a tiny, short experiment, so it cannot estimate long-term harm or appearance.

A 2025 systematic review by Alam and colleagues in the Journal of Oral & Facial Pain and Headache found only eight eligible investigations. Results ranged from negligible effects to more jaw symptoms with longer or more frequent chewing. The review could not establish a clean cause-and-effect rule. Neither alarm nor a cosmetic promise is justified.

What an apparent change in photos may mean

A selfie can make a small difference look anatomical. Derakhshan and colleagues photographed 12 faces at several distances for a 2024 Laryngoscope study. Smartphone images taken 8 and 12 inches away distorted vertical midface proportions against the 60-inch reference. The study did not measure jawlines, but it shows why camera distance must stay fixed. Our guide to selfie distortion and face shape covers the practical setup.

Use this editorial check if two photos seem different. It is not a validated medical test.

How to interpret an apparent jawline change
What you noticeFirst thing to checkUseful next stepWhat the photo cannot prove
Your lower face looks wider only while your teeth are clenchedThe masseter is contractedRetake the photo with lips together, teeth apart and jaw relaxedMuscle growth or bone change
The change appears only in a close selfieCamera distance and head positionRepeat from farther away at the same height, then cropA real change in anatomy
The outline differs across otherwise matched, relaxed photosLight, body position, grooming or a real soft-tissue changeCompare the same lens, distance, light and expressionThat gum caused the difference
You have pain, stiffness, locking or painful clicksThis is a symptom, not a cosmetic resultStop deliberate jaw training and speak with a dentist or doctorThe diagnosis or cause

If you want a neutral starting label for grooming, try the photo-based face-shape check with its camera limits. Treat the result as an estimate of your visible outline. It cannot verify muscle growth, bone change or a medical condition.

When chewing becomes a jaw problem

Ordinary gum chewing is not automatically harmful. Evidence on temporomandibular disorders is mixed, and gum alone is not a proven single cause. Your symptoms matter more than a fixed number of minutes.

In September 2026, the US National Institute of Dental and Craniofacial Research (NIDCR) updated its TMD guidance. It lists jaw pain, stiffness, limited movement, locking and painful clicking as possible signs. NIDCR also says painless clicking is common and usually needs no treatment.

If chewing causes pain or stiffness, stop the deliberate workout. Ask a dentist or doctor about persistent pain, locking, limited opening or a change in how your teeth meet. A photo or face-shape tool cannot diagnose the cause.

NIDCR lists reducing gum chewing among the first steps when jaw discomfort starts. That is safer than pushing through soreness for an unproven cosmetic gain.

The practical decision

Do not use gum as a face-shaping program. Chew it because you enjoy it, not because you expect a sharper jaw. The best direct trial found a stronger bite without thicker masseters or measurable mandibular change.

If your goal is better grooming, work with the face you can see now. Use shape as one input for glasses, brows, beard or haircut, not as a target to train. Those choices are reversible, and you can judge them immediately.

Oscar Nascimento — Editorial writer
About the author

Oscar Nascimento

Editorial writer, GlowUp Face

Oscar writes about evidence-based skin care, healthcare, looksmaxxing, and the social and economic research surrounding appearance.

Full profile and all articles →

Related research

View all research